Food truck

Food trucks are motorized vehicles used to prepare and sell food. Food trucks typically have small kitchens to cook food from scratch or reheat food from a brick-and-mortar restaurant. Some food trucks also sell pre-packaged food items.

Create a food truck concept

Food trucks often succeed or fail based on concept. Most successful food trucks choose concepts that are either very niche, a unique take on a common cuisine, or something completely new. In that last category, combinations of cuisines have proved popular


Costs: The cost of the truck itself varies depending on the truck’s size, age, and any updates or alterations that might be needed to adhere to requirements.

Licenses and Permits

To run a food truck, you need to get the necessary licenses and permits. These include health permits, parking permits, and any other business permits. You’ll need to adhere to food-handling regulations

Purchase equipment

Buying a truck and cooking essentials account for a major portion of your startup costs. To reduce your startup costs, you could rent a vehicle to test the waters. You could also consider buying a trailer. While it’s less mobile, it’s a less expensive way to start.

Create a menu

Since you don’t have a ton of space for food prep, your menu should feature just a few key items that can be prepared in tight quarters. You also want to ensure your items can be prepped in advance or cooked quickly since customers will be standing and waiting outside your truck while you cook.

Invest in the right technology

To ensure a successful and seamless transaction for customers, invest in a secure payment system that is both fast and reliable. To prepare for rush hours, you want your payments processor to take customer payments quickly so you can maximize sales. Many food truck owners seek additional technology to aid in reporting and operations. Square’s POS system has inventory management and reporting capabilities that can help you run and grow your business.  

Attract customers

You want to make sure you have a crowd wherever and whenever you park your truck. Start with a truck design that captures attention on the street and speaks to your concept. Research the best locations to park your vehicle based on the time and day. Encourage customers to promote your food on social media platforms.

Food truck checklist

Inquire about a food truck loan